About Us

Lightbulb Press is a highly regarded creator and publisher of objective financial educational content. Our widely recognized signature style combines everyday, straightforward language with imaginative, informative, and often humorous graphics. Our goal is to shed light on and help people understand the most complex and intimidating subjects, particularly personal finance and investing.

In addition to our perennially popular guides, Lightbulb develops websites and Web content, financial workshop presentations, and content strategies for digital and social media.

Our editorial group, print and Web designers, production staff, compliance specialists, and e-business and publishing services groups work closely to ensure that each of our products is of the highest caliber and meets every need and expectation of the companies that collaborate and partner with us.

Since our founding in 1990 and the publication of our first guide on Money & Markets in association with The Wall Street Journal, we have created over 40 titles and produced and developed websites for a broad spectrum of people — from young kids to those nearing or in retirement, and from those just starting out in the financial world to those who are experienced investors.

Today, we continue to develop new guides and websites to keep pace with the changing world of personal finance and financial products and markets. We constantly explore new ways to make our content available through emerging channels to make our content relevant and appealing to specific target groups. And we remain committed to the clarity, imaginative design, and sense of humor that have become the hallmark of Lightbulb's work.

Our Principals

Lightbulb's founders, Ken Morris and Virginia B. Morris, both have Ph.D.s from Columbia University and are passionate about educating others and helping them to understand and unravel the complexities of everyday life. Ken was a pioneer of the Plain English movement and his expertise in simplified communications underlies Lightbulb's philosophy and services. Virginia's experience in teaching college and conducting scholarly research and writing, and her knowledge of financial products and markets, is the foundation of Lightbulb's approach to creating lively, objective, and easy-to-understand financial content.

Other long-time employees who have been instrumental in shaping our company and building the Lightbulb brand include: Dave Wilder, our Creative Director, who has inspired and crafted our distinctive visual style; Rickie Kowlessar, who has masterminded our e-business and digital content strategy; Kara Hatch, our Artistic Director, who has designed many of our guides and visual identity systems; and Mavis Morris, Director of Publishing Services, who oversees the quality and technological innovations in our work products.