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Lightbulb works with leading financial services firms and organizations to create custom websites and online resource centers that can serve as a platform for client outreach, educational initiatives, and as a focus of marketing and public relations campaigns.
We create comprehensive investor education websites, retirement planning centers, and financial literacy sites that are designed and written to speak to clients, and their children, at all stages of life.
Whatever the scope of the site, objective, easy-to-read content can be enhanced with interactive examples, educational games and puzzles, calculators, and point-of-need glossaries, as well as daily features that encourage return visitors and keep the site engaging.
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Examples of our work:
Path to Investing for SIFMA/Foundation for Investor Education (shown above) Created in collaboration with the Securities Industry Association, this objective, one-stop online resource for investor education has set a new industry standard for self-directed learning.
Your Money Counts
Created for HSBC, this online educational center teaches about banking, credit, and investing, and offers a helpful variety of calculators, interactive examples, and illustrative sidebars. Complementary guides and presentations accompany the site, which is also available in Spanish.
Your Retirement Center
Encompassing articles, daily features, and learning pathways for those at different life stages, this resource center was created for Mutual of America to help people understand the elements of creating a financially secure retirement.
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Planet Orange (shown right)
Developed for ING DIRECT, this imaginative website introduces money and personal finance to grade levels 4 to 8. The site uses engaging animation to keep kids interested while delivering valuable lessons about saving, budgeting, and the concept of planning ahead. |
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MoneySmarts (shown right)
Developed for the Girl Scouts of the USA, this website teaches 11-17 year olds about earning, spending, saving, and investing money. Using fun, interactive activities, girls learn essential money management skills and gain the confidence they need to take control of their financial future. |
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