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Branded Lightbulb guides and Web content can serve as the platform for educational advocacy programs that support and empower particular communities, groups, or demographics.
The use of Lightbulb content ensures that program participants will receive reliable, objective information that is geared to consumers and is both practical and actionable. In addition, Lightbulb content that bears your company brand can generate highly positive media coverage to reinforce your close connection with a specific advocacy cause.
Equally important, Lightbulb can incorporate into a guide or website the proprietary research, findings, or product offerings that further establish your credibility as a concerned and active advocate.
To help launch or enhance your advocacy program, Lightbulb can develop and orchestrate a package of integrated communications, including educational mini-guides, Web content and learning centers, presentations, and email campaigns, as well as marketing and promotional pieces that tout the benefits of your program and your contribution as a corporate citizen.
Employee Training
Employees who understand your initiatives, your products, and how they fit into a larger financial context are better equipped to work with your customers and represent your company in general.
Companies regularly make Lightbulb guides required reading for incoming professionals and support staff. The guides provide a quick yet in-depth overview of the financial essentials that employees need to know, and serve as a handy reference for years to come.
Even seasoned professionals need to keep up to speed with product innovations and market changes that affect their ability to provide top-notch financial services. In these cases, companies may consider providing employees with specialized Lightbulb guides, including those dealing with options trading, managed accounts, indexed funds and direct investing.
Lightbulb also creates e-guides, training presentations, and basic online courseware that can be incorporated into broader education and training programs.
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