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Financial Guides
Lead Generation
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Product Launches

Lightbulb creates branded mini-guides and Web content that can be used to launch a new product, and establish your companyís presence in a specific marketplace.

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Stimulating customer interest, generating leads, providing quality follow-up, and making the sale — all while keeping acquisition costs to a minimum — is an increasing challenge in a crowded and competitive financial marketplace.

That's why a wide range of companies are using Lightbulb content to spearhead or complement their new business initiatives.

Lightbulb guides, customized to your audience, offering, and any legal requirements, can be used as direct marketing pieces to attract and educate new customers, fulfill requests for more detailed information, and stimulate a call to action. The guides also serve as a highly effective resource for advisors who can direct clients to your offerings.

Or you might consider Lightbulb Quick Bytes, which provide highly targeted information on a specific topic, can be sent as an email, and immediately trigger a desired response, such as providing personal contact information, linking to your website, or requesting additional materials or the opportunity to speak to your representative.

You might also attract new business through seminars, workshops, or other local activities that might incorporate Lightbulb presentations, guides, worksheets, or other materials as part of your delivery package.

If you'd like to learn more about the use of Lightbulb content in building your business — or helping advisors build their book of business — without paying a premium for acquisitions, just call or email us.
       
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