Marketing and Corporate Communications


Adobe Guide to Cross Media Publishing Lightbulb works collaboratively with marketing and corporate communications groups to create a range of informational, promotional, and technical materials on a work-for-hire basis. Typically, this work involves explaining products, services, policies, and methodologies from a consumer perspective while adhering to corporate guidelines for branding and visual style. The work products created under these circumstances become the proprietary property of the organization authorizing the project.


Marketing and Consumer Booklets


HSBC Cover Collage We specialize in developing short brochures and pamphlets on a broad range of topics that help organizations explain who they are, what they do, and the benefits they offer their customers. Typical examples include:

  • HSBC Series of Guides
  • Your Guide to Credit Ratings
    (Standard & Poor's)
  • Guide to Smart Borrowing (Lending Tree)
  • Insider’s Guide to Adobe InDesign


Corporate Communications


Lightbulb creates one-of-a-kind pieces for special occasions and particular markets and audiences, including informational pieces for employees. Typical examples include:

  • Financial Wit and Wisdom Daily Calendar
  • Innovation and Evolution: The S&P 500 (50th Anniversary Booklet)
  • Investor Suitability Guide (Mullins and White)


White Papers and Informational Pieces


Lightbulb develops white papers, position papers, articles, and other educational pieces on topics of current interest to organizations and their constituents. Typically, these materials help to explain and clarify difficult financial concepts, new laws and regulations, and product innovations.

Examples of topics we’ve written about include:

  • The Patient Protection and Affordable Care Act of 2010
  • A series of abstracts highlighting current research on retirement and pensions
  • Monthly articles on personal finance and investing for women.