Co-branding


Your Guide to Planning Retirement (State Farm)

Co-branded Guides


One of the many advantages of using Lightbulb guides for marketing, sales, and other promotional initiatives is that you can co-brand the guides with your organization's identity.

The cover essentially becomes a marketing wrapper for the objective, educational information provided inside. You can add your logo to the front cover, and contact information or a marketing message on the back cover.

You can also include an introductory or welcome letter on the inside front cover, and additional marketing materials — such as contact information or a screen capture of your website — on the back cover. Financial representatives, RIAs, and planners can also personalize the guides with their firm name, photo, and contact information and order these guides online through our Lightbulb On Demand program.


Made-to-Order Guides


If you need a guide on a specific topic that is not currently offered by Lightbulb, we will work with you to piece together a new guide from already existing guides. We can also add new content that is specific to your product, your corporate philosophy, or a special service you are introducing.

And if you are interested in developing an entirely new guide on a topic we have not written about, you might considering working with Lightbulb to create a sponsored guide.

All of the customization options that we normally provide are also available on made-to-order guides.