Sponsored Guides


An Advisor's Guide to Behavioral Finance - ING Branding If your firm is seeking to develop a special guide to strengthen your brand recognition in a certain market niche, or in connection with a new product or service, an innovative and memorable way to stake your claim is to sponsor a new Lightbulb guide.

Our editorial and design teams will collaborate with your firm to envision the guide, define the content, and determine the appropriate design style. As a sponsor, you will have the chance to review the work in progress, approve the final text for completeness, accuracy, and compliance, and co-brand and customize the guide.

In addition, you will have exclusive use of the sponsored guide for an extended period. During this exclusivity period, which varies with the quantity of copies you order, it will be guaranteed that your firm will be the only organization with this guide in the marketplace.

Some of our titles that were developed as sponsored guides include: The Wall Street Journal Guide to Money & Markets, A Woman's Guide to Investing, An Investor's Guide to Trading Options, Your Guide to Managed Accounts, and An Adviser's Guide to Behavioral Finance.