About Us


Lightbulb Press is a highly regarded creator and publisher of objective educational financial content. Our widely recognized signature style combines everyday, straightforward language with imaginative, informative, and often humorous graphics. Our goal is to shed light on and help people understand complex and intimidating subjects, particularly personal finance and investing.

In addition to our perennially popular guides, Lightbulb creates websites and content, financial literacy and investor education program materials, and financial marketing communications.

Our editorial group, print and web designers, production staff, compliance specialists, and e-business and publishing services groups work closely to ensure that each of our products is of the highest caliber and meets every need and expectation of the companies that collaborate and partner with us.

Since our founding in 1990 and the publication of our first guide on Money & Markets in association with The Wall Street Journal, we have created over 40 titles and produced and developed websites for a broad spectrum of people, from those just starting out in the financial world to those who are experienced investors.

Today, we continue to develop new guides and educational content to keep pace with the changing world of personal finance and investing. We constantly explore new ways to use emerging channels to make our content available to different demographic groups. And we remain committed to the clarity, imaginative design, and sense of humor that have become the hallmark of our work.


Our Principals

Lightbulb's founders, Ken Morris and Virginia B. Morris, both have Ph.D.s from Columbia University and are passionate about educating others. Ken was a pioneer of the Plain English movement, and his expertise in simplified communications underlies Lightbulb's philosophy and approach. Virginia's experience as a college professor and in conducting scholarly research, and her comprehensive knowledge of financial products and markets, is the foundation of Lightbulb's approach to creating objective, easy-to-understand, and engaging financial content.

Other members of the Lightbulb team who are instrumental in shaping our company and services include: Kara Wilson, our Creative Director, who designs our guides and visual identity systems; and Mavis Wright, Director of Content, who oversees the quality of our content and manages our client projects.


Our Clients and Partners

1st  Global

AARP Financial


American Bankers Association

AIG Advisors

American Chemical Society



Better Investing

Boys & Girls Clubs of America

Broadridge Financial

California Dept of Business Oversight

Cancer Treatment Centers of America

Capital Group Companies

Charles Schwab 


Country Financial

CUSIP Global Services (CGS)

Defense Credit Union Council (DCUC)

DeVry, Inc 

Dow Jones



Edward Jones

eMoney Advisors

Federated Investors

Fidelity Investments

Financial Planning Association (FPA) FINRA

Florida Office of Financial Regulation

Girl Scouts of the USA

Hawaii Dept of Consumer Affairs  HSBC 

Idaho Department of Finance



Insured Retirement Institute (IRI)

Investment Program Association (IPA)

Investor Protection Trust (IPT)

Jump$tart Coalition

Joint Retirement Board (JRB)

Lending Tree


LPL Financial 

Mass Mutual

McGraw-Hill Financial

Merrill Lynch

Met Life

Michigan Office Finance & Insurance

Morgan Stanley

Money Management Institute 

Money Savvy Generation

Morgan Stanley 


Museum of American Finance 

Mutual of America




National Philanthropic Trust 

New Jersey Bureau of Securities 

North Carolina Securities Division


Operation HOPE


Options Industry Council (OIC)

Raymond James

RBC Wealth Management


Russell Investments


Security Benefit



Standard & Poor's Capital IQ

Stars & Stripes

STI Classic Funds 

Stock Market Game Program 

Texas State Securities Board

Thomson Reuters


TD Ameritrade



T. Rowe Price


US Air Force Academy

US Military

Virginia Department of Securities


Wells Fargo

Yahoo! Finance

YMCA Retirement Fund